About Us
About Us
Grupo Amate is a Salvadoran tourism corporation with more than two decades of experience, composed of specialized brands operating across different business areas including tourism, corporate travel, executive transportation, hospitality, and real estate investment.
Our operational structure is designed to provide high-value integrated solutions, combining local expertise, regional projection, technological innovation, and high service standards.
We serve corporate clients, agencies, institutions, and travelers who seek efficiency, reliability, and professional support at every stage of their experience.
Our History
The history of Grupo Amate began in 1994 with the launch of Amate Travel, operating from Centro Comercial El Amate. In 1998, the company was formally established as Amate Travel S.A. de C.V., obtaining IATA accreditation, marking an important milestone in the professionalization of the tourism sector in El Salvador.
Starting in 2000, the group began a process of strategic growth, including:
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Launch of Línea Ejecutiva S.A. de C.V. in 2000
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Creation of Avitours DMC in 1999, focused on group travel, corporate events, and MICE tourism
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Evolution toward a corporate structure and institutional rebranding
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Strategic partnerships with L’AlianXa Travel Network, GlobalStar Travel, Egencia – Expedia Group, and Gray Line Worldwide
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Recognition by airlines such as TACA as a Platinum Agency
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Development of real estate and hospitality projects, including Hoteles María Isabel
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Certification in Moderniza best practices standards
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Continuous expansion, renovation, and strengthening of operational infrastructure
Today, Grupo Amate stands as a cohesive, solid, and forward-looking organization that responds to the evolving needs of corporate and business tourism in El Salvador and the region.
Operating Model
We operate under a strategic collaboration model between brands, where each business unit maintains its specialization while working in an integrated way to ensure a seamless, reliable, and high-standard experience.
This model allows us to deliver comprehensive and centralized solutions, including:
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Corporate travel and national and international tourism
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Executive transportation and VIP mobility services
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Boutique hospitality and hotel development projects
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Corporate event management and MICE services
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Administration of commercial and corporate spaces
All supported by strong institutional backing and a professional operational approach.
Strategic Alliances
Grupo Amate is part of prestigious global networks that strengthen our operational capabilities and international outlook:
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Egencia – Expedia Group
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L’AlianXa Travel Network
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Global Gateway
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IATA
These alliances ensure international standards in technology, operations, and customer service, reinforcing our value proposition for corporate clients, partner agencies, and institutions.
Mission
To provide our clients with peace of mind, security, and confidence through integrated services in national and international tourism, corporate travel, and business mobility.
We are supported by a highly qualified team committed to service excellence, working to deliver high-value, efficient, and memorable experiences, while contributing to the development of tourism and business in El Salvador and the region.
Vision
To become the leading tourism group in El Salvador with international recognition, distinguished by innovation, service quality, and the prestige of our brands, while driving the growth of corporate tourism and business mobility through a sustainable, long-term vision.
Our Commitment
At Grupo Amate, we are committed to leading the transformation of corporate tourism and business mobility in El Salvador by integrating technology, human talent, and continuous improvement to create real and lasting value in every service we provide.
Board of Directors

Maribel Ortiz
President of Grupo Amate

Javier Ortiz
CEO Grupo Amate

Fernando Ortiz
General Manager Linea Ejecutiva

Maru Ortiz
CFO Grupo Amate

Carmen Ortiz

Maris Hernández

Jose Ortiz





